Editor’s Note In 2015 John Hagel shared a blog post titled “Disruption by Trusted Advisors”. In it, Hagel explores how “with the advent of Big Data, sophisticated analytics, social software, the Internet of Things and cloud computing, just to name a few of the enabling technologies, the “trusted advisor” business model now has the potential to expand from the niche of the very wealthy to become a mass-market event.” Hagel’s post is very generative and I think is directionally correct, but the part of his premise that I do disagree with is that the scale to the mass market will come at the hands of new businesses models supported by intelligent systems. Instead, I see the “trusted advisor” business models becoming a mass-market event through another recently coined term, “creator”.
Knocked this one out of the park. I can't catch em all so maybe this is business as usual, but still...